We Transformed the Sales Approach of a Pharmaceutical Giant and Ensured Continuity During the Pandemic

Challenge:

At the beginning of 2020, one of the largest pharmaceutical companies in the country faced an unexpected obstacle: the pandemic prevented their sales representatives from visiting doctors in person, putting the sales process and the promotion of new medications at risk. It was urgent to find an effective solution to maintain interaction with healthcare professionals. Solution :

We developed an innovative app that recreated the experience of an in-person visit, allowing sales representatives to:

Present products in detail;

- Answer questions in real time;

- Use interactive and up-to-date materials, ensuring clear and engaging communication.

Results:

The impact was immediate: - 100% continuity in interaction with doctors;

- Increased visit efficiency, with greater scheduling flexibility;

- Reduction in operational costs related to in-person travel;

- A new standard of innovation for the pharmaceutical sector.

Conclusion:

Our project turned a major challenge into a lasting opportunity. The company maintained its relevance, strengthened relationships with healthcare professionals, and established a new model of digital interaction in the sector. This success story is an example of how innovation can ensure resilience in times of crisis.